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This web page f-stop.co.nz has the following in the site, "Welcome to New Zealands premier online photo lab for quality prints, mounts, canvases and frames." We saw that the webpage also stated " Order online and we will deliver directly to you, your friends or customers." It also said " Your image is printed on professional photographic paper, and custom framed in wood. Top quality prints, on professional photographic paper. Our giclees large format fine art prints are of the highest quality. Web services by Chris Mole Media." The header had Online picture framing as the highest ranking optimized keyword. It is followed by print, quality photo printing wellington, and quality photo printing dunedin which isn't as ranked as highly as Online picture framing. The next words f-stop.co.nz used was quality photo printing christchurch. photos on canvas was included but might not be understood by web engines.